How to tell – Was this created by ChatGPT AI?

I know we have all seen these emails before. They always start with the same cheesy opening; setting the sage of a scene, then leads the reading into a pitch for a product or service.

To show this point, below is an email I received TODAY that was written by ChatGPT:

Hello,

In the current fiercely competitive business landscape, rebranding plays a pivotal role in distinguishing oneself from competitors. Hence, I would like to contribute a guest post to your website, providing practical guidance and valuable perspectives on revitalizing an organization’s brand identity. This article has the potential to offer businesses an edge over their rivals.

I would appreciate the opportunity to share a preview of the article with you. Please let me know your thoughts and feedback.
Thank you,

J SMITH of SomePlace.org

 

The email above is just one of many that I get on a weekly basis. These emails are almost entirely written with AI. And it shows.

But, how did I know that? Was this email really written by ChatGPT? Well, it may come as a surprise that I have been testing ChatGPT for the better part of a year to see what it does, what it does well, what it sucks at, what it sounds like, and just trying to understand the appeal.

Not only have I been using it to understand why everyone is bantering on about this cute engine, but I wanted to dive into more possibilities. If I am going to use it, I wanted to know a few things:

1. How can I tell if something is AI? Will people know that something is AI?
   

2. How could I use ChatGPT in my business?

3. Would ChatGPT Help or Hurt my bottom line?

4. Does ChatGPT help or hurt SEO or Cold Email Marketing?

5. And finally, would it be worth a business to use ChatGPT?

Spoiler warning, ChatGPT is a better version of Siri, but it is far from Artificial ‘Intelligence’.

How to Check if something is AI written?

– Ask

Believe it or not, the easiest way to check to see if something was written by AI is to simply copy and paste it into ChatGPT and ask it, ‘did you write this?’.

Sadly, if the user changed anything about the text, ChatGPT will come up and say, “No, I did not write this.” But, if the ‘author’ is so lazy that they just copy and pasted, then yes, ChatGPT will straight up tell you, “Yes, I wrote this passage.”

– Websites

There are several websites online that check text and compare it to known AI algorithms. These are not 100% accurate, however, from my testing, they can pretty much nail down anything ChatGPT pumps out.

From the passage above, the following websites gave their results as follows:

ZeroGPT.com ( https://www.zerogpt.com/ ) : 53% AI written, with the only passage being written by a human as, “This article has the potential to offer businesses an edge over their rivals. I would appreciate the opportunity to share a preview of the article with you. Please let me know your thoughts and feedback.”

Content at Scale ( https://contentatscale.ai/ai-content-detector/ ) : “Hard to Tell”, saying that 50% of the content was written by AI.

Sounds about right. One paragraph reads like auto-generated crap, the other, actually legit.

So if you use ChatGPT, will people know?

Absolutely. If reading an AI generated text is not obvious enough, you can simply copy and paste it into the websites above.

Testing ChatGPT – How can ChatGPT Help My Business?

As I mentioned above, I ran ChatGPT through its passes for a little over year and have used it for several things.

During this time I used ChatGPT for articles, emails and general help around documents and spreadsheets.

I did this not only to test out how viable ChatGPT is to utilize for businesses, but also how the generated content would affect my overall SEO and marketing.

The results, may surprise you… and also may not.

ChatGPT on SEO – Will ChatGPT Kill Your Website?

When copy and pasting data directly from ChatGPT with minor tweaks (as shown below and in the email above), both emails and blog post gained initial hits and responses, but mostly came up flat on search results or user retention.

The generated text did good on day 1, but by day 5, it was virtually dead on the page.

Google and other search engines claim that these ‘Ai Generated Content Pages’ do not actually have an impact on search results, but with the current over flooding of these computer-generated texts on the web, the SEO actually does bottom out (from my testing).

In all of my testing, only one of the pages that were written by ChatGPT did well, and that was a free PDF that I made for users to download. Obviously, that page will do well regardless of where it was posted because it is giving away a valuable product for free to anyone who visits the page.

Aside from this one article, the rest of the GPT generated texts fell flat right at the starting line.

For those of you keeping track, if you were to average ‘views’ over ‘time online’  from ChatGPT vs organic articles, you will find that ChatGPT gets roughly 100 views for the first day and then quickly drops off, generating an average of 250 hits per year. The only exception for this is the PDF download that has generated roughly 42 hits a day consistently. Organic articles, on the other hand, generate roughly 10-20 hits a day, but they do that consistently from their publish date.

Will ChatGPT Kill My Website Performance?

No, it will not. Your website will be fine, and your articles that were not generated by AI will still chug along at the same speed they did before. However, the articles generated by ChatGPT will live fast, live strong, and die overnight.

Kinda makes you wonder if it is worth it, right?

ChatGPT in Emails – Can I use ChatGPT to Write Emails for Marketing?

Using ChatGPT for emails is quite handy, but not in the way you might think.

If you ask ChatGPT to write you an email, you will get the same generic garbage that was generated at the top of this article.

Yes, the text would probably read fine, and yes, you might get some old fogarty person that will no realize that the emails sound exactly like the previous 100 emails they received over the week. But, the majority of people will not even give it the time of day.

For me, personally, I see the first opening sentence of ‘In this every growing world of…”, “In the current fiercely competitive business landscape…”, “In the hype of …”. This is literally all the same, and screams, “Wow! You actually read this! I put zero effort into this crap!”

And I am not alone in this, I promise you.

If you don’t have the time, or honestly, to write less than 100-word email to someone, then why should they give you the time of the day to even entertain the thought of reading your email? You don’t care enough to even change one single word of something that you copy and pasted from a computer program.

Talk about making someone feel worthless. Good job. You just lost their business, forever.

This is not to say you can’t use ChatGPT for emails, you can. But read what you are sending first, and change the words around. Make sure it doesn’t read like it was written by a soulless machine.

ChatGPT Email Sample – Why Not To Use ONLY ChatGPT

Please read these two emails that are targeting the audience to read an article. One of this is written organically and the other completely by ChatGPT. Can you tell the difference?

Just in case it was not clear, the one on the left was 100% ChatGPT, while the right was organically written.

The left was generated from this prompt:

I run an email marketing campaign where I want people to read my articles. People visit my articles and I get paid based on how many people read and stay on my page.

Please create me an email I can send out that promotes the article below. I want the email to be relatable and get people to click on the link to the article. Please do not use emojis and make it read like a person wrote it.

[copy and pasted article]

The bottom line is: you will always get a better return on retention when writing text and email organically.

Can I Use ChatGPT for Email Marketing?

Can you? Yes. Should you? No. At least not from my testing.

That is not to say you will not generate leads with the quick, simple solution of ChatGPT, but you will get far better results with organic cold emails.

Does that mean I can’t use ChatGPT in my Business?

Absolutely you can use it! But, you need to use it as a way that is not just ‘copy and paste’.

Use ChatGPT as a starting point to generate ideas, or starting text, and then modify it from there. Try not to copy and paste anything directly, or if you do, change it and make it your own.

ChatGPT can absolutely make your life easier, but at the end of the day it is just a program with some fancy tricks. It does not have a brain, and is nothing more than a beefy encyclopedia.

The AI application can also be handy when condensing down emails.

I can get a little wordy from time to time, and as my wife says, “You can be a bit much sometimes…”. Because of this I like to copy my longer emails into ChatGPT and ask it to reduce the body text for me. It usually goes quite well, but it is also working off a base of what I provided it. A pure sample of my writing.

Conclusion

If you are going to use ChatGPT, please use it like you have a brain. People are the ones that are going to find your content, not robots. If your audience was robots, then it would make since to use the best robots to create your audience content… but that is simply not the case.

And, if you need more of a reason to not let ChatGPT run every aspect of your life, this is what it said when asked to write a conclusion for this article (bonus points if you can stomach reading the whole thing… and people say ‘I’m a bit much’…):

In conclusion, the use of ChatGPT presents both advantages and limitations. While it can be a useful tool for generating ideas, starting text, and condensing emails, its effectiveness diminishes when content is solely copy-pasted without modification. The reliance on ChatGPT for creating entire articles or emails, as demonstrated by the AI-generated email sample, often results in generic and unoriginal content that fails to engage readers effectively.

Furthermore, the impact of ChatGPT-generated content on SEO and marketing appears to be limited, with a noticeable decline in user retention and search result performance over time. The analysis of views and viral time online indicates that organic articles consistently outperform ChatGPT-assisted articles in terms of long-term engagement.

While ChatGPT may not possess the depth of creativity or understanding associated with true human intelligence, it can serve as a valuable tool when used judiciously. Employing ChatGPT as a starting point to spark creativity and then refining the content to make it unique and tailored to specific audiences can enhance its utility. Ultimately, understanding the limitations of ChatGPT and leveraging its capabilities appropriately can contribute to more effective and authentic content creation.

It’s a wordy little bugger, isn’t it?

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